Site name in page title - leave it or remove it?
-
Hi all,
Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content.
example "How to blog | Example Site name"
This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them?
Thank you.
-
I always include the site name in the title. It will also help from a brand search perspective for people to click through to your page.
-
"apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content."
As a blanket statement, this is misleading at best.
Default title tags for most websites are "Page Title - Site Name", or something similar.
I generally like to keep the brand name in the title tag because I'm usually working on sites where the brand is valuable. For instance, "Seattle Lodging - Airbnb" is more compelling than "Seattle Lodging".
The main reason I usually get rid of the brand in the title tag is when I'm trying to create a high-clickthrough-rate title tag and the brand portion is getting in the way. For example "Seattle Lodging & Vacation Rentals - Nightly Rates Starting from $79!" might be a really compelling title tag and I can't fit the brand name on there, so I'll drop it. BUT I won't drop it elsewhere on the site where I want a solid default title tag format.
The only caveat is that if your brand sucks (eg DavidsCheapAffiliateReviews.info) then it might actually detract from your click-through rates, and you might want to leave it out.
-
First I've come across this claim, all pages should contain the site name/ organisation name as well as the page name - example "How to blog | Site name"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
URL, page title, item name - which is most important for google ranking
We are a bridal store and are able to use different information in the URL, Page title and item name. In item name we give the product a name for us to identify ie. Alex Lace Dress in Black/Nude, Ivory/Nude, Red/Red In Page Title we use the suppliers name and product code as well as the item name ie. Jadore j8075 Alex Lace Dress Online Australia URL = alex-lace-dress/ Are we using the correct format ? What could we do to improve them?
On-Page Optimization | | CostumeD0 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Wordpress duplicate titles - can't find original title tags
I added new code to rewrite the page titles <title><?php wp_title(''); ?></title> But I can't find the normal title tags in the Header PHP file in editor so I now have duplicate titles tags in the source code This is the code - can't see what else would be titles? This is the website ... http://apexgenerators.co.uk/ <title><?php wp_title(''); ?></title> eFavIcon(); ?> eCSS(); ?> enabled('Theme')) { ?> http://fonts.googleapis.com/css?family=PT+Sans:400,700,400italic,700italic" />
On-Page Optimization | | lauratagdigital0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
My website is saying I have duplicate page content and page title. How do I fix it?
Hi, I created a website on webstarts.com. After I launched it then ran a scan through SEO it says I have duplicate page content and page title. The 2 pages it is reading are technically the same page. www.mobilemowermedicsinc.com and www.mobilemowermedicsinc.com/index . I am unsure how to get rid of on of these as it keeps saying this is an error in the SEO scan. Could someone please advise me of what to do from here. Thanks!
On-Page Optimization | | bcarp880