Site name in page title - leave it or remove it?

[Optimal_Strategies]

Hi all,

Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content.

example "How to blog | Example Site name"

This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them?

Thank you.

[Kelly-Anne]

I always include the site name in the title. It will also help from a brand search perspective for people to click through to your page.

[KaneJamison]

"apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content."

As a blanket statement, this is misleading at best.

Default title tags for most websites are "Page Title - Site Name", or something similar.

I generally like to keep the brand name in the title tag because I'm usually working on sites where the brand is valuable. For instance, "Seattle Lodging - Airbnb" is more compelling than "Seattle Lodging".

The main reason I usually get rid of the brand in the title tag is when I'm trying to create a high-clickthrough-rate title tag and the brand portion is getting in the way. For example "Seattle Lodging & Vacation Rentals - Nightly Rates Starting from $79!" might be a really compelling title tag and I can't fit the brand name on there, so I'll drop it. BUT I won't drop it elsewhere on the site where I want a solid default title tag format.

The only caveat is that if your brand sucks (eg DavidsCheapAffiliateReviews.info) then it might actually detract from your click-through rates, and you might want to leave it out.

[jasongmcmahon]

First I've come across this claim, all pages should contain the site name/ organisation name as well as the page name - example "How to blog | Site name"