Paid-for featured article on dailymail.co.uk with follow links

[RWesley]

Hey Mozzers,

Our PR team are paying for a featured article on dailymail.co.uk to increase brand visibility and coverage on a high traffic website.

The article, however, is fairly thin content, and it has a couple of follow links back to our own site.

From an SEO point of view, how do you feel about this?

[EGOL]

From an SEO stand point?

-- Google might consider the links in this article to be paid links.  If they are marked as nofollow or as sponsored then they should not have a bad SEO impact.  But if they are not marked nofollow of sponsored then they might be a problem.

-- You got an article because you want to increase brand visibility.  So, what is the DailyMail doing to deliver traffic into your article?  Are they shouting it on on their home page and on every relevant page across the site?  An article on an orphan page is worth nothing.  An article on a heavily promoted page is worth a lot more.

-- How long is the article going to be there, and how long will strong promotion of it persist?

-- It's a thin content article.   It would be best to give them a very high quality article if lots of people are going to see it.   That will produce a positive impression for your brand.  The high quality article will also rank better in the SERPs, if the Daily Mail is allowing it to be indexed.   If it is going to be used on the DM for a limited amount of time, it could then be used on another website or your own.,

-- How would I spend my next block of money and time?   I would make a kickass 10x article and post it on my own website.