Landing page separate from product page

[Aaron.be]

Hello there,  I have a wordpress website with a woocommerce plugin.

I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page.  is it bad for SEO?

my website: https://relationadviser.ir

[seoelevated]

From my perspective, this may be a very good strategy, and not a problem. It depends why you have 4 landing pages though.

I see you linked your site, but I'm instead going to answer more generically, at least in part since I don't read or speak the language of your site.

Let's hypothetically say you sell a type of day planner. And you've optimized your product page for the query "day planner". But you know that your day planner is highly relevant to teachers, personal trainers, doctors, and lawyers. You might want 4 very specific landing pages, targeting phrases like "day planners for teachers", with content on those pages which resonates with and helps teachers to understand how your one day planner would be great for their needs. And a separate page for the personal trainers, and for the doctors, and for the lawyers.

Your product page might rank best for "day planner", but one of your landing pages might rank best for "day planners for teachers".

And I think that's a valid strategy. As opposed to trying to get one page to rank well for all 4 of those audiences, which may also be a valid strategy. I've seen each of those strategies work, in different situations. It very much depends on the competition around your listings, and how they are targeting the audiences (or not), in terms of which is a better strategy (one page with multiple targeted queries, vs 4 pages with individual targeted queries).

[Dalerio-Consulting]

What actions to take will depend on the purpose of the landing pages. The only common SEO risk to having multiple landing pages on your site is having them marked as duplicate.

If the landing pages are on the same topic and the content and meta are similar, then google can sometimes mark the pages as duplicate and not index them. What you should do in that case is to add a canonical tag on the landing pages referring to the main product page. That way the landing pages transfer their authority to the main product page and support its growth.

If the landing pages have a different topic, target different keywords, have different titles and meta-s, then there is no problem having multiple landing pages, and you can continue growing them through SEO. As for the CTA, it doesn't make much of a difference SEO-wise.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com

[effectdigital]

It's bad for SEO because Google might start ranking your landing pages instead of the actual product pages. Since it would take a user fewer clicks to convert from the product pages (shorter user journey) you really want to think - do I need these special landing pages? If my product pages aren't ranking, why? How can I take the best parts of my new landing pages and my product pages, and make one super product page that 'just works' for everyone?

Usually when people start producing additional versions of the same page, it's because something about their website or product template isn't wrong. Do you want multiple averagely ranking pages, or fewer pages which rank more highly? The second option there (smaller footprint better ranking positions), is almost always better. To some degree, when you start writing loads of different pages about the same thing it's a form of 'giving up' on the original, instead of working hard to fix it up. It seldom yields good results

There is a caveat here. Sometimes you might create landing pages which exist for other traffic sources - other than SEO. You might create PPC landing pages or FaceBook Ads landing pages, which are highly tailored to your paid ads. That's fine and you should create paid landing pages, but you shouldn't make them accessible to your normal users or allow them to be indexed on Google

Hope that helps