Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Trading As Business Name
-
Some businesses are set us with a company name but trade under another name (or numerous other names).
What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency?
Am assuming the only way to handle this is to do something like this:
Blue Widgets Ltd trading as Cars UK
Or is there a better way?
-
nice post
-
nice post, ty!
-
nice post reaaly nice good
-
If you are open to new ideas, you can create a unique and memorable design for your cryptocurrency, thanks to international blockchain web design agency. Creating web design for cryptocurrencies may require an individual approach, as each cryptocurrency is unique and has its own peculiarities. That's why you should turn to trained professionals who have been helping people make cryptocurrency designs for years. Uniqueness and a sensible approach to design are key aspects of success.
-
Yes, by the way, I have been using this amazing debt repayment calculator for a few months now and it is really an amazing tool! With this app, I will be able to work out the best plan to pay off my debts and I will feel like I am moving forward in my financial endeavors. This app has helped me realize how to allocate my finances effectively, and now my financial future looks more confident. I highly recommend everyone get more Info ! Good luck
-
Hi Justin,
So sorry you were unwell and I hope you're feeling better. I'm afraid I'm not quite understanding your follow-up regarding citations. Your initial question was about use of DBAs. If you have a second question, please share a few more details and I'm happy to keep chatting!
-
Hi Mirriam,
Sorry for the delay have been unwell, great answer as always.
The business generally works outside of their local area, but they currently have no central index listing and limited local presence.
It seems crazy not to build some of the basic citations to raise their profile online.
Justin
-
Hey There,
So, when a business is local, it's typical that we consider what Google wants first, because of their dominant role in local search.
What Google wants you to put on your listings is whatever name appears on your street signage, how you answer the phone, etc. So, if you are Cars UK on the sign above the door, you should be Cars UK on your Google listing. This then, would make sense as how you brand yourself in other areas, as well, such as in your schema, so that Google can associate your listing name with all other assets belonging to the business.
What I can't answer for you is questions related to legal requirements in your country. That would be something to discuss with a government official or business attorney.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing the business name in citations and GMB
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!
Local Listings | | Gavo1 -
Google My Business - two locations but same name and phone
Hello, I manage SEO for an orthopaedic practice and I'm wondering what to do about their GMB listings. They have two locations, but I'm starting to think we shouldn't have separate GMB pages for the two locations because of the advice about other GMB questions I've been reading on this forum. I read a helpful response that said you must ensure the following if you want to create separate GMB listings: Unique name Unique address (even if only a suite / office number) Unique phone number Clearly different categories on Google My Business I can only ensure one of those - unique address. The business has the same name, phone number, and categories at both addresses. What should I do about this? I would think it's important to list both addresses so that patients can be guided to the appropriate location, but is there a way to do that with just one GMB listing? Thank you, Susannah
Local Listings | | SusannahK.Noel0 -
Would two telephone numbers on a website affect NAP consistency? One is the "actual" business number with Schema, the other is a call tracking number.
Hello! I have two telephone numbers listed on a website - one is the "actual" business number and is utilizing proper schema, while the other is a call tracking number featured more prominently on the site (both in the header and above the "actual" business number in the footer). The code looks like this: New Patients: 999-555-5555 Current Patients: 555-555-5555 Does Google prioritize the "actual" business number because it has the proper schema on it? Or would the call tracking number still be counted and affect NAP consistency for Local SEO? Thanks!
Local Listings | | nowmedia11 -
Google My Business - bulk location upload vs. single upload
Hi there, I have a question regarding Google My Business listings: We currently have a business with few offices (less than 10). Each office has it's Google listing under the same Google account.
Local Listings | | OrendaLtd
We plan on opening new offices at a certain pace, let's say two a month, which means we'll have more than 10 listings in the near future.
As far as I recall, Google allows up to 10 listings per account, which means it won't suffice. On the other hand, We do not have 10 offices at the time being, which means we're not eligible for a bulk upload. Any ideas how to handle this situation?0 -
Google My Business for a Multi-Business Showroom
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
Local Listings | | JohnWeb120 -
How To Change Image Used In Business Knowledge Graph...
How can one change the image that Google shows in a business' knowledge graph in the SERPs? And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name. The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture). As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive. Thank you for any help and guidance!
Local Listings | | gbkevin1 -
Will changing my business location affect my ranking for localised searches in my original area?
I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give
Local Listings | | fionadoggett0 -
Should my website link to my google business listing given that I already link from google business to my website ?
I have a website with individual Location Landing Pages for each of my Depots. I also have individual Google Local Business Listings for each of my depots. Should I have a link from my Website Location Landing Pages to the associated Google local Business listings or not ?... Given that I already have a link on my Google Business listing to the relevant Location Page on my website. I wasn't sure whether linking both ways would be more beneficial thus enforcing things better or whether it's not needed to link both ways . thanks Pete
Local Listings | | PeteC120