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  4. Does Google Understand H2 As Subtitle?

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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Does Google Understand H2 As Subtitle?

On-Page Optimization
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  • Kingsmart
    Kingsmart last edited by Nov 23, 2019, 12:18 PM

    I use some HTML 5 tags on my custom template.  I implement

    <header class="entry-header-outer">

    Flavour & Chidinma – 40 Yrs

    40 Yrs by Flavour & Chidinma

    </header>

    html code.

    h1 tag serves as the title, while h2 tag servers as the subtitle of the post.

    Take a look at it here: https://xclusiveloaded.com/flavour-chidinma-40-yrs/

    I want to know if it's ok or should I remove the h2 tag. Guys, what is your thoughts?

    1 Reply Last reply Reply Quote 4
    • GizzyFizzy
      GizzyFizzy last edited by May 23, 2022, 1:43 AM

      I don't know what I am doing wrong, my website headings and subtitles are fine and after doing keyword research and writing content that I am supposed to rank for it doesn't rank at all. For example How to open a Payoneer account in Nigeria am not ranking for it.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 months
      • Kezx
        Kezx last edited by Apr 3, 2022, 9:45 AM

        I believe google understands H2s as a subtitle normally and this helps with your page's readability and optimization. I use it here as well and I don't have any issues.

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,about a year
        • sologetforum-19
          sologetforum-19 Banned last edited by Feb 15, 2021, 9:44 PM Feb 15, 2021, 9:44 PM

          Thanks for sharing.

          https://hypesnaija.com/download-music/

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,4 months
          • donkhoded
            donkhoded last edited by Oct 14, 2020, 6:39 PM Oct 14, 2020, 6:39 PM

            Nice Advice i think I also have take not so as to work on the two below links

            DOWNLOAD LATEST NAIJA MUSIC

            1 Reply Last reply Reply Quote 0
            • donkhoded
              donkhoded last edited by Oct 9, 2020, 10:54 AM Oct 9, 2020, 10:54 AM

              Nice Advice i think I also have take not so as to work on the two below links

              DOWNLOAD LATEST NAIJA MUSIC

              1 Reply Last reply Reply Quote 0
              • topic:timeago_earlier,11 months
              • Kingsmart
                Kingsmart last edited by Nov 26, 2019, 6:21 PM Nov 26, 2019, 6:21 PM

                It was great! Now I will implement AudioObject schema for my MP3 files.

                I've learned that filling the MP3 file Meta is important to avoid piracy and also helps to get many people to listen to the audio file.

                I'm glad you like the song

                1 Reply Last reply Reply Quote 2
                • pilesofpillows
                  pilesofpillows last edited by Nov 25, 2019, 4:14 PM Nov 25, 2019, 3:48 PM

                  Yes Google understands H2s as a subtitle and this helps with your page's readability and optimization. I would not remove them, and instead see if there are any opportunities to optimize them with target keywords or LSI keywords.

                  1 Reply Last reply Reply Quote 4
                  • effectdigital
                    effectdigital last edited by Nov 25, 2019, 4:13 PM Nov 25, 2019, 8:16 AM

                    Yeah Google is perfectly able to interpret an H2 as a sub-heading.  It's more of a directive than an absolute rule, for example if you crammed loads of H2s into your footer and made them really small, Google would be able to tell that the H2 was being deployed illegitimately

                    In your case you seem to be using the H2 correctly. I think it adds some space to add a little extra context to your pages, I think that's a really good idea! I might use the space a little differently though

                    This is what you have:

                    H1: Flavour & Chidinma – 40 Yrs

                    H2: 40 Yrs by Flavour & Chidinma - Mp3 Download

                    They essentially say exactly the same thing just with the difference of "MP3 Download"

                    I might use the H1 more as the news heading and the H2 for the additional context of what exactly the reader will be getting

                    H1: Flavour and Chidinma Release 40yrs Everlasting EP

                    H2: 40 Yrs by Flavour & Chidinma - Mp3 Download & Video

                    I gave the page a schema scan:

                    https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fxclusiveloaded.com%2Fflavour-chidinma-40-yrs%2F

                    Nice usage of Article schema. You could also think about using AudioObject schema for the MP3 download. Google have recently come out and said that whilst some schemas don't result in visual changes in the SERPs, they're still a good structural framework for Google to work with (in terms of contextualising information) so usually I always push for the maximum Schema.org implementation possible

                    Did you know that MP3 files also contain their own Meta data, inside of the file? You can inspect and modify the Meta data with industry-standard audio-editing software, or simple applications such as MP3Tag

                    This is what your MP3 file looks like in terms of the internal MP3-tagging Meta:

                    Screenshot: https://d.pr/i/iUxtv0.png

                    I have boxed in red the field "Album Artist" which has not been filled out. Most media players and media apps, actually categorise music into artists by the "Album Artist" field and not by the "Artist" field (makes no sense, I know!)

                    You might consider copying the Artist text into the Album Artist field and re-saving the file, then re-uploading it. There are a lot of sites that illegally rip music and upload it in hopes of search rankings and ad-revenue. Much of the time, those sites fail to correctly fill out their MP3 file Meta (sometimes everything is 100% blank) and that's often a piracy signal

                    I don't think that's what your doing, but it might pay to verify you have correctly amended MP3 Meta before uploading the files to your site (especially as a UX thing, if people download the MP3 and then can't find it on their media player then it won't get many listens)

                    Fun track by the way, thanks for the listen 🙂

                    1 Reply Last reply Reply Quote 5
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