Mega Menus and SEO

[vetofunk]

Hi Everyone,

I know this has been brought up before, but wanted your opinion for 2020. I have a new client that is hesitant to do a mega menu for their huge site due to the amount of links and "dilution". I have quite a few clients with mega menus with no problems at all from an SEO standpoint. But I can understand his perspective.

I am suggesting that we have the main links (looking at GA) as the the navigation, then clicking them takes you to subcategory page listing all the subcats within. Problem is that the developer/designer has made this mega menu already and it is pretty slick.

Now they already are killing it search-wise on Google, but don't have a mega menu or a secondary category page. Just a a category with too many products, so we are trying to go one way or the other.

Any opinions on which route to best take from a user and SEO perspective?

[EGOL]

So, how big of a mega menu are we talking about?

Ten links?  Fifty?  A hundred?

I think if you go waaaaaayyy to big it can be a problem with both usability and SEO.  But the SEO problem is not in the link dilution.