Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's your proudest accomplishment in regards to SEO?
-
After many years in the industry, you come to realize a few things. One of of the biggest pain points for us at web daytona was being able to give clients a quick keyword ranking cost estimation. After multiple trial and error and relying on API data from one of the most reliable SEO softwares in our industry, we were able to develop an SEO tool that allows us to quickly and accurately get the estimated cost for a given keyword (s) using multiple variables.
Most agencies can relate to that story. It’s something my colleagues and I at Web Daytona have been through before.
Finding the cost and amount of time needed to rank for a keyword is a time consuming process. That’s why it’s a common practice to sell SEO packages of 5-10 keywords for about $1000-2000 / month.
The problem is not all keywords are equally valuable, and most clients know this. We constantly get questions from clients asking: “how much to rank for this specific keyword?” It’s difficult to answer that question with a pricing model that treats the cost of ranking every keyword equally.
So is the answer to spend a lot more time doing tedious in-depth keyword research? If we did we could give our clients more precise estimates. But being that a decent proposal can take as long as 2-5 hours to make, and agency life isn’t exactly full of free time, that wouldn’t be ideal.
That’s when we asked a question. What if we could automate the research needed to find the cost of ranking keywords? We looked around for a tool that did, but we couldn’t find it.
Then we decided to make it ourselves. It wasn’t going to be easy. But after running an SEO agency for over a decade, we knew we had the expertise to create a tool that wouldn’t just be fast and reliable, it would also be precise.
Fast forward to today and we’re proud to announce that The Keyword Cost Estimator is finally done. Now we’re releasing it to the public so other agencies and businesses can use it too.
You can see it for yourself here.
-
increasing our DR from 48 to 62 in the last year, the pandemic has really changed the way we win business, so ive spent A LOT of time reading, researching and back linking and it's paid off
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - How do I show correct SERP results in the UK and US?
Hi, Moz community. I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’. If anybody could help with the issues below, I would be very grateful. Thank you all. Issues When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see: UK [Product Name] | [Brand] When checking the Google cache, the UK page version also appears This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results. Current Set-Up Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation We have also added herflang to our UK and US pages Query How do I show our US SERP as opposed to the UK version in US Google search? My Theories/ Answers US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version Ensure hreflang is enabled to point Google to correct local page versions Ensure local backlinks point to localised pages If anyone can help, it will be much appreciated. Many thanks all.
Local Website Optimization | | Katarina-Borovska0 -
SEO and Main Navigation Best Practices
I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.
Local Website Optimization | | RichardRColeman0 -
Can PPC harm SEO results, even if it's off-domain?
Here's the scenario. We're doing SEO for a national franchise business. We have over 60 location pages on the same domain, that we control. Another agency is doing PPC for the same business, except they're leading people to un-indexable landing pages off domain. Apparently they're also using location extensions for the businesses that have been set up improperly, at least according to the Account Strategists at Google that we work with. We're having a real issue with these businesses ranking in the multi-point markets (where they have multiple locations in a city). See, the client wants all their location landing pages to rank organically for geolocated service queries in those cities (we'll say the query is "fridge repair"). We're trying to tell them that the PPC is having a negative effect on our SEO efforts, even though there shouldn't be any correlation between the two. I still think the PPC should be focused on their on-domain location landing pages (and so does our Google rep), because it shows consistency of brand, etc. I'm getting a lot of pushback from the client and the other agency, of course. They say it shouldn't matter. Has anyone here run into this? Any ammo to offer up to convince the client that having us work at "cross-purposes" is a bad idea? Thanks so much for any advice!
Local Website Optimization | | Treefrog_SEO0 -
Local SEO for National Brands
Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John
Local Website Optimization | | NAHL-14300 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9 -
Image URLs changed 3 times after using a CDN - How to Handle for SEO?
Hi Mozzers,
Local Website Optimization | | emerald
Hoping for your advice on how to handle the SEO effects an image URL change, that changed 3 times, during the course of setting up a CDN over a month period, as follows: (URL 1) - Original image URL before CDN:www.mydomain.com/images/abc.jpg (URL 2) - First CDN URL (without CNAME alias - using WPEngine & their own CDN):
username.net-dns.com/images/abc.jpg (URL 3) - Second CDN URL (with CNAME alias - applied 3 weeks later):
cdn.mydomain.com/images/abc.jpg When we changed to URL 2, our image rankings in the Moz Tool Pro Rankings dropped from 80% to 5% (the one with the little photo icons). So my questions for recovery are: Do I need to add a 301 redirect/Canonical tag from the old image URL 1 & 2 to URL 3 or something else? Do I need to change my image sitemap to use cdn.mydomain.com/images/abc.jpg instead of www.? Thanks in advance for your advice.0 -
Does the Location of my Server effect my SEO?
Does the geographic Location of my Server effect my SEO? HELP US! We are arguing for 3 weeks already. My partner has mentioned multiple times in the past that "since 2013 google does not require your server to be in the country you are targeting for seo"
Local Website Optimization | | DanielBernhardt
And that actually all they care about is if its a good and fast server - not where its physically located in the world. I am a strong believer that the geographic location of your server directly effects your SEO ranking... lets say if you want to target www.google.ru for your seo, best you have a server located in Russia for hosting your website.. WHO IS RIGHT? Choose the winner and base the facts.
If anybody has the correct answer and information to base it on it will help us alot - and maybe even spare some unnecessary violent between us two! we found some articles across the web, sadly they are all dated back to 2012.... Thanks in Advance for all the help guys!0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0