How to Incorporate Awkward Keyword Phrases

[LPantell]

Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

[Tom.Capper]

@lpantell

Hi Lpantell

I think "near me" is a bit of a gotcha - searchers use this term, but Google understands that businesses don't describe themselves this way. If you search for "therapist near me", "restaurant near me", etc., you'll notice that the top ranking sites do not use the phrase "near me". Instead, they mention the location.

[dreamcrackerbd93]

There are many ways to incorporate awkward keyword phrases. The most common way is to use a "meta description" which is the text you see when someone goes to your website's homepage and it will have some information about what they can expect from your site.

This text also includes any keywords that may be relevant to the content on your site, so make sure that you include those as well. You can also use "title tags" which are a little bit more technical but essentially the same thing: these are words or phrases that appear in bold on the top of each page of your website, in order for search engines like Google and Bing to understand what type of content you want them to index and rank highly for.

If you're looking for something more creative, there are tons of different options including adding images with captions or even videos into blog posts and articles so that people know exactly what kind of content they'll be getting.

[MarcinGaworski]

@lpantell
Keywords don't have to be next to each other for Google to associate them and rank for them. Maybe just include them on a given subpage, not necessarily next to each other?

You will then see on which position they will start ranking and then take the next steps?