undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Branding
  4. Video's Pros and Cons - YouTube vs My website or both?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Video's Pros and Cons - YouTube vs My website or both?

Branding
6
7
3.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • AndreVanKets
    AndreVanKets last edited by Aug 22, 2011, 11:11 AM

    This isn't really a question per say, but more of a request for advise.

    We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such.

    I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website.

    I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience.

    it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on.

    Create the video and upload onto our website with "lower competitive" title / meta / body.

    Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description.

    When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword)

    Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays)

    Your comments and suggestions will be muchly appreciated.

    Greg

    1 Reply Last reply Reply Quote 0
    • AndreVanKets
      AndreVanKets @YouON last edited by Aug 23, 2011, 3:28 AM Aug 23, 2011, 3:26 AM

      Thanks, that makes sense YouON. I could create interesting/funny/entertaining videos on YouTube for brand awareness, and more product/tour orientated videos on my site for  pre-selling and SEO

      Thanks for the advice everyone

      Greg

      1 Reply Last reply Reply Quote 1
      • APICDA
        APICDA Subscriber last edited by Aug 22, 2011, 4:58 PM Aug 22, 2011, 4:58 PM

        I have used video on a few occassions and would suggest Youtube.  Its quick and easy to submit, loads quickly, plays well and does not bog down your site.  Just my two cents!  Good Luck!

        1 Reply Last reply Reply Quote 0
        • kennyrowe
          kennyrowe @YouON last edited by Aug 22, 2011, 2:13 PM Aug 22, 2011, 2:13 PM

          I completely agree with YouON.

          And I would add that if you know where your audience is (on YouTube), you should be there too. Additionally, YouTube has such a high volume of traffic (especially for searches), that capturing that traffic for some brand awareness (even if the user doesn't end up on your site) can really help your brand.

          1 Reply Last reply Reply Quote 0
          • junioruf
            junioruf last edited by Aug 22, 2011, 1:45 PM Aug 22, 2011, 1:45 PM

            Hi Andre,

            I would personally create a company profile on youtube and I would add my videos there that anyone can access; I would them embed those videos into the website and if you have a facebook page, I would embed the videos there too. If you want to give web masters the option of embedding the videos on their site; they can still do this with youtube. Or are you looking to charge for them to see your private blog of videos? If so, I would charge people a fee to see those videos, once they pay you can give them a custom logging into the blog. Vimeo would be a good tool for the private blog portion.

            I hope this helps.

            1 Reply Last reply Reply Quote 0
            • YouON
              YouON last edited by Aug 23, 2011, 3:27 AM Aug 22, 2011, 12:08 PM

              I'm italian so sorry for my bad english... I think that you may produce a few video (viral, funny or really useful) and publish them on YouTube. YouTube is great to share your brand with people. Inside the video and in the description (also in the tilte) you put your website. On your website, instead, you can publish technical/specific/vertical video which may interest only your targeted visitors.

              So YouTube for spread the word about your website and your knowledge and your site for deeper content.

              kennyrowe AndreVanKets 2 Replies Last reply Aug 23, 2011, 3:26 AM Reply Quote 2
              • KJ-Rodgers
                KJ-Rodgers last edited by Aug 22, 2011, 11:47 AM Aug 22, 2011, 11:47 AM

                I would check out Wistia. As a pro-member there is a SEO discount. You save about 20 bucks a month for SEO videos. You can keep metrics of watched videos, heatmaps, video sitemaps, options to have the video embedded on your site and video sitemaps. Definitely worth the price.

                http://www.seomoz.org/pro-perks

                http://wistia.com/

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • A_Wo

                  How does the background on my product photos impact SEO - step and repeat vs. plain background

                  I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!

                  Branding | Oct 29, 2024, 2:43 PM | A_Wo
                  1
                • teconsite

                  How to measure adwords campaing success on an non ecommerce/leads website

                  Hello,
                  We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
                  My question is how to measure this in Google Adwords...
                  If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!

                  Branding | Sep 15, 2015, 4:09 PM | teconsite
                  0
                • SilhouetteBS

                  1 Website, 2 Business Names, 2 Locations

                  I took on a dentist office as an SEO client. They have 1 website, 2 business names and 2 locations. Each location has it's own business name. They are both within the same city as well. I'm not exactly sure where to start with them since they have 2 different business names. If it were 1 name with multiple locations I would just create a Contact Us page for each one, but is that the best thing to do when the location names are different? Should I create a different website for each location or is that smart because then they are competing against each other? Any help from the community on the direction I should take would be appreciated. Thanks in advance!

                  Branding | Nov 23, 2023, 12:14 PM | SilhouetteBS
                  0
                • carlod

                  Case Study Formats - On-page vs. PDF

                  Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
                  Carlo

                  Branding | Sep 10, 2013, 4:37 AM | carlod
                  1
                • PrizeWize

                  Long term risks of using .org for commercial websites

                  Hi everybody, I'm having a 'heated' discussion with a collegae about .org domains. Originally .org domains were created for non-profit organizations and it was fairly difficult to get a .org domain ( like .gov and .edu still are). Nowadays it's easy to register a .org domain and i see plenty of commercial .org emd's ranking well. We are planning on launching a new white label in the Netherlands (.nl) and have several domains in our portfolio that we  can us for this. I recommend using an exact match .org domain (.nl and .com are already taken) for the new white label www.exactkeyword.org. **My collegae says don't use www.exactkeyword.org, because we aren't a non-profit organizaton and we can't garantuee we won't lose our rankings over the next 3 to 4 years. He would recommend going with the available www.exact-keyword.info. ** Who right and who's wrong and why? Can i garantuee no risk with .org for a commercial organization?

                  Branding | Dec 19, 2012, 7:32 AM | PrizeWize
                  0
                • VistageSEO

                  There was a really awesome Brand Video at Mozcon last year

                  It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!

                  Branding | Nov 21, 2012, 5:45 PM | VistageSEO
                  1
                • jastos

                  Negative Youtube Review - Reputation Management

                  One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client.  The uploader of the video was contacted, but has forgotten the username/password on the account. If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing. What strategies would you all use to minimize the effects of this video?  Would you buy an adword for the company name to push the video down?

                  Branding | May 15, 2012, 5:31 PM | jastos
                  0
                • TexaSEO

                  Looking for examples of a B2B brand spinning off B2C products on to separate websites

                  Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site.  I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.

                  Branding | Dec 1, 2011, 10:13 PM | TexaSEO
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.