Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Why Did My Site's DA Go Down After Adding New Links?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Unsolved Why Did My Site's DA Go Down After Adding New Links?

    Link Building
    domain authority link building website optimization
    6
    6
    549
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Arek_W
      Arek_W last edited by

      Hi Moz Community,

      I've noticed my website's DA https://clean4u.org fell from 12 to 11 after adding a few links. I thought these were quality links, so I'm puzzled about the drop.

      Has anyone experienced something similar or knows why this could happen? Any advice or insight would be great!

      Thanks!

      Nesli12 1 Reply Last reply Reply Quote 0
      • Nesli12
        Nesli12 @Arek_W last edited by

        @Arek_W I am working on a travel website and faced the same issue. Yesterday I created two company profiles on related and authoritative sources but my website DA Falls from 15 to 13. Unable to understand the reason.

        1 Reply Last reply Reply Quote 0
        • shehzad3344
          shehzad3344 last edited by

          It's possible that the new links you added may not have been as high-quality or relevant as you initially thought. This could have led to a decrease in your website's Domain Authority (DA). It's essential to ensure that the links you're acquiring are from reputable and relevant sources to maintain or improve your DA. Conduct a thorough review of the links you've added and consider reaching out to Moz's community for further insights and advice.
          still if you are confused you can visit out website.

          1 Reply Last reply Reply Quote 0
          • GoldenGrowthFund
            GoldenGrowthFund @sarahwalsh last edited by

            @sarahwalsh due to link expired

            1 Reply Last reply Reply Quote 0
            • traveling3432
              traveling3432 last edited by

              I've noticed that after incorporating new links into my website "gofirepit", there seems to be a decline in its performance or traffic. I'm curious about the potential reasons behind this occurrence and would appreciate insights or suggestions from the community.

              1 Reply Last reply Reply Quote 0
              • sarahwalsh
                sarahwalsh last edited by

                Hi, it could be that the links are not that high-quality, some could be spammy links, so use various SEO backlink tools, moz we like the most, but also check on Majestic SEO, i think they allow you to run a free check, just check to see if those links are quality or not. if they are not? then talk to a SEO consultant, sometimes you can just pay for an hours worth of advice, and they can advise you on what to do. hope that helps? If you have say also, a WordPress website, lets say your cleaning business has 10 pages in total, build links also across the pages, not just the home page, but you do have to make sure every link is quality, white hat, or the website could move down on Google.

                GoldenGrowthFund 1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Ibrahim-Khuzam

                  What are the best link-building strategies for 2024, considering Google's evolving algorithms?

                  link building

                  Link-building remains a crucial part of SEO, but with Google's algorithms constantly evolving, many traditional techniques are becoming less effective. I'm interested in learning about the latest link-building strategies that are expected to be successful in 2024. What approaches or tools should we focus on to ensure our efforts align with Google's current best practices and avoid potential penalties?

                  Link Building | | Ibrahim-Khuzam
                  0
                • tammysons

                  Reputable Place For Guest Posts

                  seo link building blog post outreach blog post backlinks

                  We do our SEO in-house, and I don't have the time for blogger outreach. Does anyone know of a reputable place where I can submit our content to be pitched to relevant outlets for backlinks and US traffic? I am not in it for someone creating our content; I write it myself and have a degree in the content I produce. I am looking for a place that gets REAL US traffic, not some P.B.N. sites or those where I can create accounts at a post myself. I want real traffic from relevant, reputable blogs or a place where I can have them use my content and find niche sites for me.

                  Link Building | | tammysons
                  2
                • Scottlinklater

                  Do You Risk A Penalty From Local Paid Directories in 2022?

                  local seo link building paid directories paid links directories

                  Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance

                  Link Building | | Scottlinklater
                  0
                • LisaBabblebird

                  Adding external links to other businesses

                  Hi,
                  I'm looking to add some external links to a website. The homepage has a section showing the logos of clients the company has worked with. Is it worth making these logos links to the clients websites? Some of the clients are household names. However, I've noticed that very few websites do this. Would it add any value?

                  Link Building | | LisaBabblebird
                  0
                • jamesfin123

                  Can I create forum backlinks for a "digital marketing agency" website?

                  forum backlinks forum posting link building backlinks

                  I am working on a "digital marketing service" website. I want to create forum backlinks. Can I create forum backlinks for this type of website? If yes, then what is the possible strategy.
                  Looking for an expert guide.

                  Link Building | | jamesfin123
                  0
                • Justen_H

                  Backlinks from different TLD's impact

                  Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen

                  Link Building | | Justen_H
                  0
                • TBiz

                  How do sites have so many 'total links'?

                  I've been analyzing some of our competitors: essayedge.com and papercheck.com Both sites have a large number of 'total links'... about 93,000 each.  The former has about 1,200 linking root domains while the latter only has 195.  Even for 1,200 linking root domains, 93k total links seems like a ton to me. Our site has 101 linking root domains and only 299 'total links'. I'm quite new to this whole SEO game and admittedly still learning a TON.  Am I missing something here?  How do sites generate so many links?  This seems nuts to me. Thanks for any help!

                  Link Building | | TBiz
                  0
                • BobGW

                  How good is a backlink that's in the footer

                  Hello, The strongest site in our industry (according to domain authority and excluding wikipedia) said that they would put a sitewide link to us in their footer. We're good friends with them. It would be right next to the copyright. Our site is nlpca (dot) com The partner site is nlpu (dot) com The link will say something like "More NLP Training" with the "NLP" as the link. We're targeting the keyword "NLP" How much will this move us up for the keyword "NLP"? Right now we're on the 3rd page for that term. I also want to make sure that it's a white hat move. Thanks!

                  Link Building | | BobGW
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.