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  3. How to Improve OBL Score for My Site?

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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Unsolved How to Improve OBL Score for My Site?

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  • hasannimam47
    hasannimam47 Subscriber Banned last edited by Jun 6, 2024, 12:27 PM

    I've been working on optimizing my website, and I recently noticed that my Outbound Link (OBL) score isn't as good as I'd like it to be. I understand that OBL scores can impact my site's overall SEO performance.

    Could anyone share tips or best practices on how to improve the OBL score of my site? What should I focus on when adding outbound links, and how many are ideal to maintain a healthy OBL score?

    Also, are there any tools or reports in MOZ that can help me monitor and improve my OBL score effectively?

    I am new to blogging. your help will be appreciated

    1 Reply Last reply Reply Quote 0
    • nomanriaz
      nomanriaz last edited by Jun 8, 2024, 7:50 AM

      Improving your site's OBL (Outbound Link) score can be done by focusing on quality over quantity when linking externally, ensuring relevance, and periodically auditing and updating your outbound links to maintain relevance and authority. Additionally, consider using nofollow attributes for links that are not crucial for SEO purposes to retain more link equity.

      1 Reply Last reply Reply Quote 0
      • nomanriaz
        nomanriaz last edited by Jun 8, 2024, 7:47 AM

        Improving your site's OBL (Outbound Link) score can be done by focusing on quality over quantity when linking externally, ensuring relevance, and periodically auditing and updating your outbound links to maintain relevance and authority. Additionally, consider using nofollow attributes for links that are not crucial for SEO purposes to retain more link equity.

        1 Reply Last reply Reply Quote 0
        • jimmy_shark23
          jimmy_shark23 last edited by Jun 7, 2024, 12:19 PM

          As a website developer (you can see my work here), I've spent time optimizing outbound links (OBL) to improve SEO. Here are some key ways to boost your OBL score:

          Link to Relevant & High-Quality Sites: Don't just link for the sake of linking. Connect to reputable websites that complement your content and provide value to your users.

          Contextual Links: Integrate outbound links naturally within your content, using them to support specific points or provide further information. Avoid random link dumps.

          Variety of Links: Link to a diverse range of sources, including industry leaders, academic journals, and relevant news articles.

          1 Reply Last reply Reply Quote 0
          • ShahSahb11
            ShahSahb11 last edited by Jun 6, 2024, 5:53 PM

            Remove additional external links to improve OBL score

            1 Reply Last reply Reply Quote 0
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