Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you deal with spammy backlinks?
-
One of the web designers I work with asked me to do a preliminary site assessment on a small business website.
The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year.
The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages.
So, it made me wonder, how much damage can spammy backlinks do?
What is the best practice to deal with spammy backlinks if you find them?
-
hi
i have a question related to this but havent got answers yet
i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.
will that effect the sites i am about to link to?
i give you an example
i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good
I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?
thx
-
hi
i have a question related to this but havent got answers yet
i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.
will that effect the sites i am about to link to?
i give you an example
i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good
I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?
thx
-
Since there are a few different opinions on this topic, I figured I would weigh in.
A bad backlink profile can effect a sites SERPS, but it depends on the site. If your site has a mostly White Hat, clean on-page strategy, and mostly good backlink history, you should be fine. If your site has a lot of authority, then the bad back links definitely won't hurt you, they might even help you (read this), but be careful, because you still don't want to get to careless.
I would say that you should remove as many links as you can, and then forget about the rest. If you move forward and build a strong link profile that is filled with editorial links, and legitimately acquired reviews, you'll be fine.
Best of luck
-Bryant Jaquez
-
Yes, I've been building back links and it is good to know that it isn't too much to worry about.
-
Thanks Ross, that makes sense. Great to hear.
-
Thanks for your opinion. Actually, there was one porn page that linked over from the designer. It was one of the reasons the concern arose.
-
To add too the comments above specific spammy backlinks can infact hurt your site,
For example if all of a sudden you see a number of links to your website with anchor text to adult terms pointing to your website with your url from adult based websites. I have seen targeted spam in this way affecting websites.
But from what you explain the links that have been built by the prior designer do not seem tat bad at all, I would not worry too much.
-
I second the comment from Ross. I had a similar issue in the recent past. I found it best and easiest to try and forget about the bad back links and move forward with building quality ones....... just my two cents.
-
Hi SEOWriter,
Backlinks cannot hurt your website. Google will devalue the links bu they will not penalise you for having them. If they did penalise you for having spammy backlinks the first thing everyone would do is load up their favourite blog commenting software and blast a bunch of spammy links to the competitor website.
However, if you are really worried about the backlinks because they are paid links or on a site with malware on it. Contact the website owner and ask for them to be removed. Failing this I would just start a quality link building campaign and keep everything ncie and varied.
In my experience crap links from directories dont harm your site, and if your keyword is VERY low competition they will actually help it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we lose Backlinks and Domain Authority of URL when we change domain Name?
Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Backlinks for the same IP address
Hi Everyone I've been doing a backlink clean up as my site has dropped quite a lot in the search engine results over the last 4 months. While doing the backlink clean up I cam e across 20 different domains all based in the Washington/ VA area all with the same IP address. To make matters worse the contents and link to my site are all duplicated. Is this seen as bad practice from Google's perspective i.e. a link network.?? I look forward to hearing you comments Many thanks Jonathan
White Hat / Black Hat SEO | | JonnytheB0 -
Finding and Removing bad backlinks
Ok here goes. Over the past 2 years our traffic and rankings have slowly declined, most importantly, for keywords that we ranked #1 and #2 at for years. With the new Penguin updates this year, we never saw a huge drop but a constant slow loss. My boss has tasked me with cleaning up our bad links and reshaping our link profile so that it is cleaner and more natural. I currently have access to Google Analytics and Webmaster Tools, SEOMoz, and Link Builder. 1)What is the best program or process for identifying bad backlinks? What exactly am I looking for? Too many links from one domain? Links from Low PR or low “Trust URL” sites? I have gotten conflicting information reading about all this on the net, with some saying that too many good links(high PR) can be unnatural without some lower level PR links, so I just want to make sure that I am not asking for links to be removed that we need to create or maintain our link profile. 2)What is the best program or process for viewing our link profile and what exactly am I looking for? What constitutes a healthy link profile after the new google algorithm updates? What is the best way to change it? 3)Where do I start with this task? Remove spammy links first or figure out or profile first and then go after bad links? 4)We have some backlinks that are to our old .aspx that we moved to our new platform 2 years ago, there are quite a few (1000+). Some of these pages were redirected and some the redirects were broken at some point. Is there any residual juice in these backlinks still? Should we fix the broken redirects, or does it do nothing? My boss says the redirects wont do anything now that google no longer indexes the old pages but other people have said differently. Whats the deal should we still fix the redirects even though the pages are no longer indexed? I really appreciate any advice as basically if we cant get our site and sales turned around, my job is at stake. Our site is www.k9electronics.com if you want to take a look. We just moved hosts so there are some redirect issues and other things going on we know about.
White Hat / Black Hat SEO | | k9byron0 -
Article submission, and how to build backlinks for Ecommerce? [HELP]
Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
White Hat / Black Hat SEO | | InkCartridgesFast1 -
Deny visitors by referrer in .htaccess to clean up spammy links?
I want to lead off by saying that I do not recommend trying this. My gut tells me that this is a bad idea, but I want to start a conversation about why. Since penguin a few weeks ago, one of the most common topics of conversation in almost every SEO/Webmaster forum is "how to remove spammy links". As Ryan Kent pointed out, it is almost impossible to remove all of these links, as these webmasters and previous link builders rarely respond. This is particularly concerning given that he also points out that Google is very adamant that ALL of these links are removed. After a handful of sleepless nights and some research, I found out that you can block traffic from specific referring sites using your.htaccess file. My thinking is that by blocking traffic from the domains with the spammy links, you could prevent Google from crawling from those sites to yours, thus indicating that you do not want to take credit for the link. I think there are two parts to the conversation... Would this work? Google would still see the link on the offending domain, but by blocking that domain are you preventing any strength or penalty associated with that domain from impacting your site? If for whatever reason this would nto work, would a tweak in the algorithm by Google to allow this practice be beneficial to both Google and the SEO community? This would certainly save those of us tasked with cleaning up previous work by shoddy link builders a lot of time and allow us to focus on what Google wants in creating high quality sites. Thoughts?
White Hat / Black Hat SEO | | highlyrelevant0 -
Does anyone have any suggestions on removing spammy links?
I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue? Does anyone have any suggestions on getting these removed? What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?
White Hat / Black Hat SEO | | RonMedlin3 -
Is the SORBS-SPAM list a big deal?
Someone here pointed out that my server ip is on the SORBS-SPAM list and I was wondering if this was a big deal, and how it might have got there, and I would go about getting it off the list?
White Hat / Black Hat SEO | | ayetti0 -
Sky Lancers: What is the deal?
For a few days now we are being stalked by a "referrer" site out of Bangladesh, called sky lancers dot net. Their home page is nothing but a login and password. All traffic comes from one invisible inner page. They don't seem to try to login, nor do they use PPC to get to the site. They send thousands of visitors a day. Anyone has any idea what this site is trying to achieve and what their goal may be? All they do is get the bounce rate to skyrocket, the time on the site to go down and the avg page views of course to go down as well, as they click out immediately after they hit the homepage. Any suggestions on what to do about this practice? And what are they trying to achieve? Thanks for your insights guys!
White Hat / Black Hat SEO | | Discountvc0