Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Two Links, Same Anchor Text, To Same Page. Is There A Point?
-
Hey guys,
My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog.
Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog.
So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf".
Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article?
When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
-
The idea I have on this topic, which I would like to test, is to provide links to the same page with different anchor points.
Using the above example, vitamin-a and vitamin-b would be anchor links to a specific part of the page. We know Google supports this method and will index the various links to a page. The results are common in SERPs, but the official notice from Google can be seen here: http://googlewebmastercentral.blogspot.com/2009/09/using-named-anchors-to-identify.html
What I would like to see if more test results to measure if PR flows differently to anchor links as opposed to regular secondary links to a page. Some testing can be seen here: http://www.seomoz.org/blog/using-anchor-links-to-make-google-ignore-the-first-link.
-
Hey Ryan,
First of all, thank you for taking the time to answer!
Second: What if in an article I have two links pointing to the same place but with a different anchor text. Will Google give the two links full value or will it only count one of them because they point to the same place and are both in the same article.
-
It sounds like you are offering two separate links, to two different sites, with different anchor text. In that case, both links would be provided full value and the anchor text would be associated with each link.
-
this is very interesting. If i had two sites with a similar theme and i had two links on that article, one with a anchor text for one word to one site and another anchor text for another site, would it ignore the second link
-
Google will only associated the anchor text to the first link discovered on a given page to a specific URL target. If the first anchor text is "golf" the second anchor text is irrelevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | | Andy-H0 -
Should I target two pages for the same keyword, but two different intents?
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
Link Building | | Wagster0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Remove links or change anchor text?
I am currently in the process of cleaning up the link profile for a website that has been hit by Penguin thanks to loads of links from free directories with exact match keyword anchor texts (about 200 root domains from total of 300 root domains). I was wondering whether it's best to remove these un-natrual keyword anchor text links altogether, or change the anchor texts to brand (domain name, domainname.com, www.domainname.com, http://www.domainname.com)? I am currently trying to remove these links but was thinking it would be quicker to get to a healthier link profile (in terms of brand/commercial anchor text split) by altering the anchor texts and not removing them. Some of these directories are the worst of the worst on the other hand. Also note that I'm only really getting about a 30% response rate from the owners of these directories. Any thoughts? Many thanks in advance.
Link Building | | ec9awp0 -
Shortened url vs. anchor text
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
Link Building | | Modbargains0