Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transferring authority from one domain to another
-
My dilemma
For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?
Any advice would be much appreciated!
-
If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com. I would expect to see a rise in SERPs across the entire site.
I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.
What percentage? I don't know.
What does a keyword.com bring to me?..... The most powerful thing. It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.
-
EGOL - I always appreciate your answers.
A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?
If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?
I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.
Good question. Good answer EGOL.
-
Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it. The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.
Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.
Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Naked domain redirection info
Hi Guys Been reading one or two posts about 'naked domains' v the 'www' derivative and was wondering... What is your opinion on this, is there a definitive benefit to your business in making the switch in terms of ranking? Apart from the Google released info, do you have any further recommended reading on this subject matter? Thanks in advance Daren
On-Page Optimization | | ITsoldSEO0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
How to 301 redirect, without access to .htaccess and to a new domain
There are few ways to do this and I would like to ask other Mozzers if they have found the best way. We have a site .co.uk and are moving it back to .com. However we do not have any access to the site folders for .co.uk. (We have to move it anyway as our provider is withdrawing their service). We have built our URL 301 redirect file and it is ready to go, but how to impliment it? We can repoint .co.uk to another site, and then redirect all traffic for each URL but this is quite messy, or just forget trying to 301 each page and just rediect the whole site.
On-Page Optimization | | BruceA
the .com has more authority already, but we ready do not want to frustrate visitors who are using a link to reach a product, only to find they hit our homepage and not the product. Your thoughts would be very welcome or other ideas Bruce0 -
Author Byline Question
What's the best practice for displaying author information at the beginning of an article? We're presently displaying it as: By <Author> • Jan 16, 2015 • <City>. We're considering making it even more concise by removing the term 'By'. Would be shooting ourselves in the foot if we did this? Any other ways we should optimize?
On-Page Optimization | | TheaterMania0 -
Multiple domains for the same business
My client purchased over 500 URLs for targeting various customers and ranking for different keywords. It is for the same business though. What is the best strategy to deal with this kind of approach in your opinion. They use different meta data for each of the URLs starting with brand name in meta title. Are there any other points to keep in mind when developing strategy for all those URLs. Is this a good approach?
On-Page Optimization | | alicaomisem1 -
Moving a site from .cfm to Wordpress - How to keep the authority?
Hi guys, My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation. Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages. My questions: I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this? Anything else I need to consider in this move? Thanks!
On-Page Optimization | | alpen0 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0