Lowering a site's spam score means cleaning up its backlink profile and focusing on quality content to boost trustworthiness. For my Outback Steakhouse menu site, I reviewed the backlinks, got rid of any low-value ones, and made it a point to keep the site updated with useful, engaging content that resonates with visitors.

Reducing a site's spam score involves improving its backlink profile by removing or disavowing toxic links and focusing on quality content to build credibility. For my site Mcdonaldfeedbacks, I addressed this by auditing backlinks, eliminating low-quality ones, and consistently updating the site with high-value, relevant content.