Hey Kevin,

Welcome to SEOmoz!

Since you are running a Wordpress set-up I would recommend downloading the All-in-one SEO plug-in. It's one of the most popular plugins for Wordpress installs because it helps you with your SEO configuration. Chances are you've probably already got this installed but I figured I would mention it in any case.

As to the no-index configuration of your category and archive pages; I would definitely recommend no-index on the archive pages because otherwise you run the risk of duplicate content, plus you don't really want those archive pages ranking for any of the keywords you are targeting.

For the category pages; if you are giving each post a unique excerpt and thus making the category pages unique in their own right, I would probably take the no-index tag off if only to aid link juice flow between categories and individual posts. If on the other hand you are not writing a unique excerpt for each post and instead showing the whole post or a modified version of the original, you run the risk of duplicating your content and this will greatly impact your ability to rank for the terms you are trying to target. In this case, keep the setup as it is.

Hope these points help.

Best,
Anthony

Frankly, sitewide links offer very little value these days to your overall link-profile. The engines simply don't like them as in a lot of cases they scream manipulation.

You might also be interested to know that according to the folks who contributed to the SEOMoz Ranking Factors, the vast majority said that sitewide links would devalue your overall metrics with varying degrees of severity.

Honestly, I'd try to negotiate a better placement and switch tact.

Best,
Anthony

Hey Bob,

There are a few considerations you need to keep in mind here.

The main one is whether or not this link is going to serve you any real benefit, especially being hidden away in the footer. It's a given that a link in the footer of the site will not serve anywhere near the same value as a link embedded within relevant and high quality original content. The amount of juice it will pass will be minimal in comparison (if that's the goal here).

The search engines have cottoned on to footer links and I feel they associate them with paid links. Whether they offer any real value from an SEO stand-point is not really a debating point within the industry (for further reading read SEOMoz's 2011 Search Engine Ranking Factors). Put yourself in the shoes of a website visitor, are they going to get any major benefit from a link in the footer? Doubtful. And the SE's know this. It's super easy to identify these links and penalise them accordingly.

If I were you I would go back to your partner and try to negotiate a link with a better placement. Even an link positioned within a nice piece of quality content should offer you more benefit than a link slapped in the footer of the site.

Best,
Anthony

I wouldn't consider this as an SEO decision, but a human decision. Is this the best method for your users? Is this the most efficient way for them to be able to perform this particular action? Any negativity is going to affect your users more than it will your SEO I believe in this case.

As to Google bots seeing the pop-up, a general rule I use is if you can see it in the source code of your site, Google can, too.

Hey Kevin,

Welcome to SEOmoz!

Since you are running a Wordpress set-up I would recommend downloading the All-in-one SEO plug-in. It's one of the most popular plugins for Wordpress installs because it helps you with your SEO configuration. Chances are you've probably already got this installed but I figured I would mention it in any case.

As to the no-index configuration of your category and archive pages; I would definitely recommend no-index on the archive pages because otherwise you run the risk of duplicate content, plus you don't really want those archive pages ranking for any of the keywords you are targeting.

For the category pages; if you are giving each post a unique excerpt and thus making the category pages unique in their own right, I would probably take the no-index tag off if only to aid link juice flow between categories and individual posts. If on the other hand you are not writing a unique excerpt for each post and instead showing the whole post or a modified version of the original, you run the risk of duplicating your content and this will greatly impact your ability to rank for the terms you are trying to target. In this case, keep the setup as it is.

Hope these points help.

Best,
Anthony

Hey Bob,

There are a few considerations you need to keep in mind here.

The main one is whether or not this link is going to serve you any real benefit, especially being hidden away in the footer. It's a given that a link in the footer of the site will not serve anywhere near the same value as a link embedded within relevant and high quality original content. The amount of juice it will pass will be minimal in comparison (if that's the goal here).

The search engines have cottoned on to footer links and I feel they associate them with paid links. Whether they offer any real value from an SEO stand-point is not really a debating point within the industry (for further reading read SEOMoz's 2011 Search Engine Ranking Factors). Put yourself in the shoes of a website visitor, are they going to get any major benefit from a link in the footer? Doubtful. And the SE's know this. It's super easy to identify these links and penalise them accordingly.

If I were you I would go back to your partner and try to negotiate a link with a better placement. Even an link positioned within a nice piece of quality content should offer you more benefit than a link slapped in the footer of the site.

Best,
Anthony