If you're seeking an SEO contractor, it's crucial to ensure they’re up-to-date with the latest strategies and algorithm changes. SEO is constantly evolving, and someone who stays current with the latest updates from Google and other search engines will give you the best chance of achieving high rankings. Make sure to ask about their experience with both on-page and off-page optimization, and whether they incorporate the latest tools for keyword research, content optimization, and backlink strategies. If you're working on a specific platform, it's also good to ensure they have relevant experience with that.