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Got it, thanks guys!

OK, well let me ask this then, it seems you both are saying to provide a snippet of the blog post with a link going back to the blog post itself, but would it be better to have a shortened version of the blog post with a couple of links going back to our products rather then a link back to the blog itself?

Thanks Andy, so basically we can just copy and paste onto FB and G+?

And to clarify - the content is not what Google is seeing, but the link(s)? In which case the anchor text and corresponding link is the most important then?

Hi, I was wondering if we should be taking our blog posts and also putting them on social sites as well such as G+ and FB? If so, does content need to change to avoid a duplicate issue and if so is there a "rule" of sorts in terms of how much to change the content up?

I was just wondering since we are already taking the time to put together these "stories" on our blog if our other channels would benefit as well?

Hello - We are an online store and do a lot of business in the middle east, but are looking to expand there further and looking for a reputable company that specializes in SEO, PPC and social marketing in the region. Specifically a company that can help in region specific content (works in Arabic) and can target properly.

Does anybody have any recommendations or company's they have worked with in the past?

Thanks for any info!

They are not used by search engines anymore and is really just a good way for your competitors to see what keywords you might be targeting. I would not use them.

I would say wordpress because you can self host (either on domain or sub-domain) both helping your domain authority, Blogger as far as I know is a Google hosted off your domain only option.

Thanks all for the answers, we will create new content and start from there, probably create an internal blog for more content creation...

Thanks nsauser for the response. So it sounds like the best strategy is to add to the homepage but not mess with any existing content and add the baptism keywords to any new content and or products.

The problem is we have a fairly static inventory and add new products pretty infrequently, so our best bet immediately would be content creation using the baptism keywords and any new products that are added to start hitting them with the baptism keywords?

So it's not a good idea to start adding some baptism keywords to product descriptions and such (but not remove any existing christening keywords)?

Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!