Thanks for the answer. You wrote 'From my experience, this is the best practice'. What were your (statistical) findings from linking vs. not linking to competitors? Did it have a positive effect on your website ranking or metrics?
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Posts made by Beekhuizen
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RE: Should I link to competitors?posted in Algorithm Updates
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Should I link to competitors?posted in Algorithm Updates
Hi, I was wondering: we work in an extremely competitive market. There are 6 companies, offering the same service in my country: price comparison in a niche market. The competitors have hundreds of different websites, using iframe-techniques.
Would it be helpful for me to link to those 6 competitors, in a piece of content about our company strategies, USP's and overview of the market?
From a transparency point of view, i would prefer telling my visitors there are other competitors, which are undoubtedly performing very well, but we perform better on several aspects of the price comparison.
On the other hand, my competitors benefit from the backlinks as well. Is my gain bigger than the gain of my competitors do you think? Has anyone tested this once?