I was speaking to a SEO the other day.  He is going to be working on an ecommerce site soon.  I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money.  I'm just curious if you guys feel that this is an accurate statement?