Clara Soteras is an SEO for News expert. She currently works as Director of SEO and Product at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events.