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2/21/2024
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Job Title: Director of SEO and Product at El Nacional and adjunct professor at the Autonomous University of Barcelona,
Company: El Nacional
Favorite Topics
SEO for News, Google Discover, EEAT, Google Trends
2/21/2024
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.
Clara Soteras is an SEO for News expert. She currently works as Director of SEO and Product at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events.
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