So I am fairly new to SEO  (doing it for about 2 years now) and still trying to understand the best way to produce linkbait. Seems like this has been an ongoing debate for years now and what I have gained is that unless you are releasing a new product, a new development, or restructure, money could be better spent elsewhere.  Doing a pr release to gain backlinks  to a specific page using kws could just as easy be established using guest blog posts or your own blog?

I agree it is best to get the individual pages indexed.  Dont have dynamic pages.  Instead come up with categories that make sense, have them indexed.