Thanks everyone, very helpful! I DO have the toolbar, and now I know how to use it! 
My head is swimming learning all this stuff!
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Best posts made by damon1212
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RE: How can I check a website to see if it is "nofollow"?posted in Link Building
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Press Release Sites for Backlinksposted in Link Building
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service).
I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . .
Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services?
My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign.
My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate.
The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!)
Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.