Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES -  I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market  will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?