Thank you Oleg! Each page is essentially the same. It's obviously easier to manage one page, rather than multiple - especially since they plan on acquiring more locations.

I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages?

It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location.

I'd love to hear the communities thoughts on the best way to handle this.

Wow - these are great suggestions Sha!

I'll be attending and would love to personally meet each of you. Please reach out and say hi.

For those of you that use Google+ more than Facebook, I created a group for attendees (there wasn't one when I created it) and would love for you to join in the discussion: https://plus.google.com/u/0/communities/100561346939918954614

Great thread!

Doug

Thanks guys, this does help. I completely understand NAP, but wasn't sure what was meant by HTML NAP Matching. I wasn't sure if this was referring to a specific rich code snippet or something like that which I believe is what Greg is referring to.

Thank you!

Doug

In David Mihm's article on Local Search Ranking Factors, he lists "HTML NAP Matching Place Page NAP". What is this exactly?