I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

Hello Andreas,

Thank you for your answer. I don't think I explained myself very well in the question.

Yes, I meant that the H1 tag should be the brand name, not the title. We have over 60 pages where the topic of the page is a particular brand name that we are stockists of.

At the top of each of those pages is the brand's particular logo which acts as a visual heading for those pages. Our web developer put the H1 tag as the alt attribute for the logo image. But I am unsure as to whether this is good for SEO - to link a H1 tag to the image.

We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?