It can be beneficial to group similar keywords together in the same campaign or ad group, as it can help you manage your bids and budgets more effectively. It can also help ensure that your ads are showing to the right audience for those specific keywords.

In your case, since the search terms "rubbish removal", "rubbish removal near me", and "rubbish removal Washington" are all related to the same service, it may be helpful to group them together in the same campaign or ad group. This way, you can ensure that your ads are showing to the right audience for all of these related search terms, and you can manage your bids and budgets more effectively across these keywords.

However, you should also keep in mind that each keyword can have different search volumes, competition levels, and performance metrics, so it may be helpful to create separate ad groups within the same campaign for each keyword to allow you to set specific bids and budgets for each one. You can also use negative keywords to ensure that your ads are not showing for irrelevant search terms, which can help improve your ad relevance and reduce your overall costs.

Overall, the best approach will depend on your specific goals and performance metrics, so it may be helpful to experiment with different campaign and ad group structures and analyze the results to determine what works best for your business.

Improving your website's Domain Authority (DA) can take time, but here are some strategies that can help:

Build high-quality backlinks: Backlinks are one of the most important factors in determining your DA. Aim to acquire links from reputable and relevant websites in your industry. You can achieve this by creating high-quality content, networking with other website owners, and using tools like broken link building to find opportunities to acquire links.

Improve on-page SEO: Ensure that your website is optimized for search engines by using appropriate keywords in your content, optimizing meta tags, and ensuring that your website is fast and easy to navigate.

Increase social media presence: Having a strong social media presence can help to build your brand and increase the visibility of your website. Share your content on social media platforms, engage with your followers, and build relationships with other influencers in your industry.

Improve user experience: Make sure your website is user-friendly, with easy navigation, fast loading times, and mobile responsiveness. This will improve the user experience and increase the likelihood that users will stay on your website, reducing bounce rates and improving your website's authority.

Create high-quality content: Creating valuable, engaging, and informative content is essential for building your website's authority. Focus on creating content that answers questions or solves problems for your target audience, and use a mix of text, images, and videos to keep things interesting.

Remember that building your website's authority takes time and consistent effort. Keep working on improving your website's SEO and creating high-quality content, and you should see improvements in your DA over time.

There could be several reasons why your landing page report does not include data for certain pages, even if you are sure there is organic traffic on those pages and have tracked the correct keywords. Here are a few potential reasons:

Low traffic volume: It's possible that the landing page report is not showing data for certain pages because there is simply not enough traffic to those pages. If a page receives very little traffic, it may not be included in the landing page report.

Tracking issues: Double-check that your tracking code is installed correctly on all pages of your website, including the pages that are not showing up in the landing page report. If there are any tracking issues, it could cause the data to be missing or incomplete.

Excluded pages: It's possible that some of your pages have been excluded from the landing page report for one reason or another. For example, if a page has been marked as "noindex" in your website's metadata, it may not be included in the report.

Reporting delay: Depending on the analytics tool you are using, there may be a delay in the reporting of data. For example, it can take up to 48 hours for data to show up in Google Analytics. If you have recently added or updated content on certain pages, it may take some time for the data to be reflected in the landing page report.

Incorrect keyword tracking: Double-check that you are tracking the correct keywords for each page. If the wrong keywords are being tracked, it could cause the data to be missing or incomplete.

Overall, it's important to ensure that your tracking is set up correctly and that you are using a reliable analytics tool. If you are still experiencing issues with missing data, you may want to consult with an analytics expert or the support team for your analytics tool.

Here are some tips on how to reduce your website's spam score:

Remove low-quality backlinks: Use a tool like Moz Link Explorer or Ahrefs to analyze your website's backlinks and identify any low-quality or spammy links. Contact the owners of those websites and request that they remove the links.

Disavow bad links: If you are unable to remove a spammy backlink, you can use the Google Disavow Tool to tell Google not to consider that link when evaluating your website.

Monitor your backlinks: Regularly monitor your website's backlinks to ensure that no new spammy links are being added.

Avoid black hat SEO practices: Don't use tactics like buying backlinks or participating in link schemes, as these can lead to a high spam score and potentially get your website penalized by search engines.

Keep your website updated and secure: Regularly update your website's software and plugins to ensure that your website is secure and not vulnerable to hacking or spammy activity.

By following these tips, you can improve the quality of your website's backlink profile and reduce its spam score.

To check the DA (Domain Authority) history of your website on Moz, you will need to create an account on Moz and add your website to your account. Here are the steps to follow:

Go to Moz.com and create an account. You can create a free account or sign up for a paid account to access more features.

Once you have created your account, go to your Moz dashboard and click on "Add Listing" under the "Manage Listings" tab.

Enter the URL of your website and click on "Check My Listing."

Moz will analyze your website and provide you with a DA score. You can also view your website's historical DA scores by clicking on the "Link Explorer" tab and selecting "Inbound Links" from the dropdown menu.

In the Inbound Links report, you will see a graph that shows your website's DA over time. You can adjust the date range to see how your DA has changed over different periods of time.

I hope this helps! Let me know if you have any further questions.

@semrtaz said in domain authority has not changed:

Hello, can you help me? The domain authority has not changed for months, and in fact, the ranking has come down. But my links have increased a lot but have remained the same
this is my domain https://nezafatnews.ir/

I'm sorry to hear that you are experiencing a decrease in your website's ranking and domain authority. Here are some potential reasons for why this could be happening:

Quality of backlinks: Although the quantity of backlinks is important, the quality of those links is even more important. If your backlinks are coming from low-quality or spammy websites, this could negatively impact your website's domain authority and ranking.

Content quality: Your website's content should be high-quality, relevant, and useful to your target audience. If your content is not meeting these standards, this could be contributing to your website's decrease in ranking.

Technical issues: Technical issues with your website, such as slow page load times or broken links, could also negatively impact your website's ranking and domain authority.

Competition: If your competitors are actively improving their websites, it could be more difficult for your website to maintain its ranking and domain authority.

In order to address these issues and improve your website's ranking and domain authority, I would recommend the following:

Review your backlink profile and remove any low-quality or spammy backlinks. You can use tools like Ahrefs or SEMrush to analyze your backlink profile and identify potential issues.

Focus on creating high-quality, relevant, and useful content for your target audience. This will help improve engagement on your website and encourage other websites to link back to your content.

Conduct a technical audit of your website and address any issues that could be impacting your website's performance, such as slow page load times or broken links.

Monitor your competition and stay up-to-date with best practices in your industry. This will help you stay competitive and improve your website's ranking and domain authority over time.

I hope this helps!