Hi Lucía,
Dr. Pete wrote an article about this subject a few weeks ago, I think you should check it: How to write meta descriptions in a constantly changing world. I hope this will help you 
Posts made by elenaglop
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RE: How do I use meta descriptions properly?posted in Content Development
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RE: How do I get more traffic for my blog?posted in Content Development
Hi!
There are a lot of things you can do to increase the number of visits to your blog, the first and most important one is to write high-quality content, as simple as that. Once you have a couple of really good articles that you are proud of, you can start using the social media to move them around.
Other things you can try are: targeting long-tail keywords, guest blogging and email marketing campaigns.
I hope this helps!
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RE: How do I write for SEO?posted in Content Development
Hi Lucía,
I was just watching a video that you might find useful. Rand Fishkin created a Whiteboard Friday article titled: What does it mean "Write for SEO" in 2018? I think you will find the answer to your question there
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RE: How to use Rich Snippets?posted in Intermediate & Advanced SEO
Hi!
There are certainly a lot of benefits in the good use of Rich Snippets. The first one is that you can impact the appearance of your search listings, for example: the presence of the stars in the search listing will tend to draw the human eye and increase the click-through rate for those results.
I would definitely recommend you to use them
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RE: How can I use the images to improve my SEO?posted in Content Development
Hello!
There are several things you can do to work your images for a better SEO.
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Use original, high-quality images. Try to avoid by all means the stock images that we found everywhere.
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Optimal file size without losing quality. Images are often the main cause of slow loading pages. If your site has trouble with the speed, try reducing the size of the images and compressing them.
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Descriptive captions. Adding captions to your images is an image optimization good practice.
I hope this will help you to improve the SEO of your blog. Good luck!
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RE: Category pages, should I noindex them?posted in On-Page Optimization
Hola Lucía,
I strongly recommend you to noindex the category and tag pages of your blog. As you say they are considered duplicate content and it is usually very complicated to work that keywords. In fact if I where you I would mark as noindex the following: categories, tags, author, archives and even the pagination of the blog.
I hope this helps!
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RE: How I can improve Local SEO in 2018posted in Reviews and Ratings
¡Hola!
Something that always works is writing an article for your blog listing the best specialists in your area or city. In your case it would be something like: "Los mejores logopedas Madrid", of course you can include yourself on the list. Usually this kind of article gets to the first page of Google quite fast because it is quality content. With this little trick you will appear in the first positions when somebody searches "logopedas Madrid".
I hope this helps!