Considering Google seem to be on a great crusade with all their algorithm updates to raise the overall "quality" of content on the Internet, i'm a bit concerned with their seeming lack of action towards penalising sites that contain terrible English. I'm sure you've all noticed this when you attempt to do some proper research via Google and come across an article that "looks" to be what you're after, then you click through and realise it's obviously been either put together in a rush by someone not paying attention or putting much effort in, or been outsourced for cheap labour to another country whose workers aren't (close to being) native speakers. It's getting really old trying to make sense of articles that have completely incorrect grammar, entirely missing words, verb tenses that don't make any sense, randomly over-extravagant adjectives thrown in just as padding, etc. etc. No offense to all those from non-native speaking countries who are attempting to make a few bucks online, but this for me is becoming by far more of an issue in terms of "quality" of information online as opposed to some of the other search issues that are being given higher priority, and it just seems strange that Google have been so blasé about it up to this point - especially given so many of these articles and pages are nothing more than outsourced filler for cheap traffic. I understand it's probably hard to code in something so advanced, but it would go a long way towards making the web a better place in my opinion. Anyone else feeling the same way? Thoughts?

Hey all, We've seen quite a large recent increase in traffic on our site (we sell travel experiences such as tours, tickets to theme parks etc.) but not much in the way of increased conversions as a result, so we are looking into further ways to optimise conversions. I'd like to know what thoughts people have on making product descriptions either bullet points or paragraphs, or some combination of both. We currently have paragraphs of information not just to explain the product but for on-page SEO purposes as well which seems to work well for drawing people to the site, and we have information further down the page on inclusions/exclusions etc. but it is well "below the fold". Do you think it's worth moving at least the "highlights" of the product up to the top of the page so that customers can instantly see what's on offer "at a glance"? Any answers or research people can direct me to would be greatly appreciated, cheers.