as far as i can see josh, the canonical URLs on your site are doing what they should be doing. I havn't looked to deep into it, but it seems like your products all refer back to product category pages, so that is the right way to use them.

page A has content about apples. page B has content about bubblegum. Canonical tag states that page B should refer to page A. What is the point of that? all link juice, all ranking potential is passed to page A, even though page B has very different content. So page A MIGHT appear in search results about bubblegum, but page B will not because it is passing all link juice and rank potential to page A about apples. People stop going to page A when looking for bubblegum because it is irrelevant, and bounce rates increase.

Dont think you need documentation to get this. If you have all pages redirecting bots via canonical urls to the SAME page, it is pointless. If you have several article about apples and point them all to page A that is a different story.

wordpress ALL THE WAY. unless its a specific or unique situation where sitefinity might be more useful (which i can't think of).

Wordpress is by far the best CMS to code/design for AND it is the most user friendly for our clients. The learning curve is much smaller on WP than on any other CMS i have used. and i have use A LOT of horrbile ones before.

i agree wit the sentiments above. Bolded keywords is said to be a best practice, but in moderation. if all the words are bolded, then the crawler must assume that no one word is more important than the next.

If you are looking for that bolded look, a simple

tag will help you achieve the same aesthetic.

hope that helps you, and good luck.

rel=canonical just passes all link juice from one page to the next, it tells bots to use the page specified in the tag to assess link value and page authority. Having canonical tags on pages that don't have any duplicate content is pointless, as it may actually stop you for ranking on keywords specific to pages not relative to the tag. I would look at it closely or ask the last SEO why they did this before removing them. But by the sounds of it, you dont really need them.

where is that little button next to my crawl warnings that lets me open urls, or explore links to that url using OSE?

page A has content about apples. page B has content about bubblegum. Canonical tag states that page B should refer to page A. What is the point of that? all link juice, all ranking potential is passed to page A, even though page B has very different content. So page A MIGHT appear in search results about bubblegum, but page B will not because it is passing all link juice and rank potential to page A about apples. People stop going to page A when looking for bubblegum because it is irrelevant, and bounce rates increase.

Dont think you need documentation to get this. If you have all pages redirecting bots via canonical urls to the SAME page, it is pointless. If you have several article about apples and point them all to page A that is a different story.

rel=canonical just passes all link juice from one page to the next, it tells bots to use the page specified in the tag to assess link value and page authority. Having canonical tags on pages that don't have any duplicate content is pointless, as it may actually stop you for ranking on keywords specific to pages not relative to the tag. I would look at it closely or ask the last SEO why they did this before removing them. But by the sounds of it, you dont really need them.