Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will...

For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance