Hi Doug,

Yes you are correct... it just refers to the "landing page" on your actual website from your +Local page.

Example:

https://plus.google.com/113365835129585106743/about?hl=en

http://www.jhbathrooms.com/showroom/blackburn

Cheers

Greg

Hi Doug,

Mike already answered your question actually, but I just wanted to add a few extra tips...

• Title tag: try to include your +Local Business Title and Location
• URL: also try to include the city/town name on your website's +Local "landing page"
• Also try to add your exact +Local Business Title in the H1 tag
• Code your contact info according to schema.org

Hope the above helps a little?

Cheers

Greg

Actually if you are creating new domains it is going to take quite some efforts to boost the micro sites' PR in order for the backlinks to send you some juice... Efforts that can then better be directed at your main site.

Micro sites for backlinking purposes only make sense if they have theme, age and PR.  Which means you will probably need to buy existing domains that are not being renewed before the actual deletion of the website... and that's a "game" in itself.

Micro sites aimed at your customer segments are another story obviously as described by Mike & Oliver.

Interesting question!

I was recently also looking into this tactic, but as mentioned by Tom it takes quite some effort in order for these micro sites to be worth something SEO wise.

You would ideally need to get themed domains with age, PR and existing backlinks without paying over the odds. This in itself will take you some time to get it right. Then you need to change the Name servers, change Registrar.  And you need hosting, preferably all over the place so it doesn't look like a network. After which you can start building the micro site, for which you need to create content... phew, hard work!

But then you can indeed use some rather grey SEO tactics towards these buffer micro sites if you would want to... without being at risk of bringing the entire house down.

Obviously Mike uses his micro sites differently and successfully, but from what I can tell reading your question the SEO firms you mention are probably going for the technique as described by Tom.

After evaluating this option I decided to rather try and come up with a Content idea closer to Public Relations than Page Rank...