It's a very good question. I do not believe that SEO is dead as some of the members suggested here. However, Google has made it very difficult for the people who were copy pasting content from AI based chatbots such as ChatGPT and Gemini. The content has to be original and it must not be written by some chatbot in order to get it ranked on Google. Furthermore, the UI/UX design also needs to be more user friendly. If you want to learn more, you can take a course in SEO. Currently I'm doing a course from Hadi E-Learning and I'm happy with their teaching methods.