If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?

Maybe 35 of them? I would just really like to get rid of most of them. It's so cluttered! Tags make up for nearly 60% of my site. That's no good. Like you siad in your posts, tag archives can be thin and Google is not down with that. I want to merge the tags with that Yoast Term Optmizer tool but it isn't available anymore I'm worried about doing redirects because that is a lot of redirects!

I also have a question on categories. I currently have three categories each with 12 subcategories. The subcategories are city names. (I work for a bar that has 12 locations). Is that bad form? Would you set it up differently? And if I have a category named nightlife and a subcategory under it named Baltimore, should i check them both for a Baltimore nightlife post or just the Baltimore part?

Dan,

I read your post and did all the spreadsheet stuff and I am still hesitant to noindex my tags. My blog has 321 posts with 1,240 tags. I understand that this is way too many and that I need to cut down. However, I am worried about losing the traffic I am getting from these tags, especially if I noindex them as you suggest.

About 3% of my monthly non-paid search traffic is coming from these tags. The bounce rate is 55%, which is only slightly greater than the site average. So on average monthly, about 715 people come in from the tags without bouncing, which is a little over 2% of my total non-bounce traffic. While it is only 2%, it is still a good amount of people. I don't want to lose this traffic. If I delete these tags and noindex the remainders, how can I expect to recover for this traffic?

I want to clean up my tags and I'm worried I'm going to look in my webmasters the next day with hundreds of errors. Whats the best way of doing this?

Thanks for the response. So to clarify, to use the reviews I must have the actual reviews on the page. They cannot simply be linked to without putting them on the actual page?

I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago

1. My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
2. It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
3. How do I add reviews? Do they have to be on the page?
4. If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
5. I have events on this page. However, when I tried to do the markup for just the event it told me to use  itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?

Any other tips would be much appreciated. Thanks!

In a lot of my campaigns, the keyword with the highest CTR also has the highest average CPC. I'm not sure if I should lower or raise my bid. For example, right now the Adgroup Max CPC is $0.50 and the keyword with the highest CTR/CPC is at $1.60 with a QS of 7. I'm not sure whether to lower or raise this bid? It actually has the lowest amount of impressions as well. I'm not sure what to do