I am working on alt texts for my WordPress website. I've done a bit of research and read best practices, but I am a bit confused on how to write some of the alt texts because my entire site includes images. I know this is a big no-no and I am working with my team to get the site SEO-optimized (better text to image ratio). However, in the meantime, I need to make sure that I have some alt texts for my images. Can someone help with the following questions: 1.) I have the same "close" button in 4 locations. Can I use "close" as the alt text four times? Or should I explain where the close button is or what it closes? 2.) If my image is only text and it is more than 125 characters, is this a problem? Should I use longdesc=? If so, how do I input that in a WP site? 3.) If I have my logo in 3 locations, should I differentiate the alt text? 4.) If I have FB icon, do I just state Facebook and don't say icon? 5.) I have some background images and they don't really provide relevancy to my site other than aesthetics so should I not have alt attribute? If so, do I just place alt="" in the alt text field or does it have to be in the code? 6.) In WordPress, do I remove the description under “title,” and just put a description under “alt-text?” 7.) Can I repeat alt texts? For example, I have 4 buy now buttons, should the alt text be “buy now” all 4 times or be specific to what they are buying, such as “Buy now – Teatopia Dream On supplement drink?” 8.) I have 4 nutrition label images so can I just state what each label refers to or is it expected to have a long description with all the text on the label? 9.) I have images for desktop vs. mobile. Can I have similar copy for both. The mobile page is not set-up to index so do I even need alt text for the mobile images? 10.) Can I have characters, such as dashes and commas, in the alt text? Does initial cap matter? 11.) For decorative images or when an alt-text is not needed, do I just place alt=”” in the alt text field in WordPress?