One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client.  The uploader of the video was contacted, but has forgotten the username/password on the account. If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing. What strategies would you all use to minimize the effects of this video?  Would you buy an adword for the company name to push the video down?