But the 301 is still about a year old!

That's right: I updated the internal links a little over a month ago & the other stuff was during the last 3 weeks, with the last changes over a week ago now.

Howdy!

We're having the same issue with an important url. About a year ago, I slapped a 301 from

http://www.ashridgetrees.co.uk/Lavender

to

http://www.ashridgetrees.co.uk/Lavender-Plants

I've updated all the links on our site that pointed to the old URL and even managed to update some external backlinks. I've also built a new backlink from a respected, relevant site to the new URL, as well as tweeted & facebooked at it. Finally, I've updated our sitemap.

Despite all of this and the amount of time that's passed, the old url is still in the serps.  We have a good crawl rate and whenever we make a new page, even one that's quite deep in the site with no direct access from the main navigation, it's in the SERPs in less than a week.

Any ideas?

Our company is  Ashridge Trees

http://www.google.co.uk/search?q=lavender+plants&pws=0&hl=en&num=10

Thanks!

I've long held a business idea based on just this issue: hiring out henchmen who are paid to beat you up if you don't meet your deadlines. I'm sure a "gun to your head" option, charged hourly, could be arranged to suit your particular requirements.