Since February of 2013 our organic traffic at http://www.weddingshoppeinc.com had been declining. We were able to get traffic back up to par with numbers from the previous year by December of 2013. In March of 2014 our direct traffic took a major hit and hasn’t improved. We know our mobile traffic is part of the problem, but the issue has affected traffic from desktop and mobile devices. Is this an organic traffic problem, or is our decrease in direct traffic coming from somewhere else? Has anyone else seen this issue, or does anyone have advice? Here is what we’ve already looked into and updates to note: Before this issue, when we compared organic and direct traffic, direct was usually half of what organic was (i.e., if organic was at 10 visitors, direct was at 5). However organic traffic has followed normal trends and direct has dropped. In August we updated our .net code to MVC to drop our first byte from 1,700 to 300 milliseconds. However, if you look at our m. site, it’s around 1,000 milliseconds. We changed our SEO strategy in May to follow best practices. We’ve been rewriting old content. We haven’t ever done any black hat SEO, just have some old blogs from 2010-2012 that have too many keywords. These are getting edited. In March we moved our images to a CDN for our images. We’re currently working on server errors and broken links, but nothing significant changed around March to affect our traffic. Very recently, our web developers said that they believed our direct traffic had been getting tracked wrong in Google Analytics prior to March 2014. However they think they fixed the issue in a March push. We've taken this theory into account, but we also see a drop in revenue at the time of their push that correlates with the drop in traffic, so we know there’s a bigger issue. Any input you can provide would be greatly appreciated!