Hey! Have you tried uploading more photos to the yelp account or encouraging people to leave reviews with photos? Perhaps they may pick those up and replace the ones current listed on the maps.

Hey Neil!

I assume that /personalise-toys will be a more general category that will link to new more specific categories like /personalised-toys-for-boys right?

If that's the case, I would just change the content on the more general category to the new content/products that you have with the new site (rather than 301 redirect). The equity would be transferred to the more general category which lists products relevant to it. So if someone Googled it, they would still be able to find what they are looking for. The equity that you've built up with the more general URL will be passed to the new URLs that you create and link to (I assume) in the new iteration of the website.

Hey Kyle,

This is also a good question. I'm curious as to why you would want to add the UTM parameters as you could just look at the referring source of traffic and attribute it to the specific site that the e-release is on. I'm looking forward to the discussion as I know some others will provide good feedback.

Hey there! Do you have a link to a page where it's implemented live? As long as you have the no-index, no follow in there, you should be okay. Other things you can do:

1. Use robots.txt to hide the directory of pages that the plugin is outputting

2. Sign into the Google Search Console and no-index the same directory

I would do 1 and 2 to help speed up things once the no-index, no-follow tag is in place.

Hey there! This is a fantastic question. I would continue the process of posting your images to social as it will improve the probability of people finding you either way. I know it's tedious but if you find that you get a presence in image search on your site and in Google with both, I would keep it up. You can create a custom action in photoshop where you just take an image into that and it'll brand it with a few clicks (you may have been doing that already).

I commend your diligence on doing both as an A/B experiment. I would love to know if these image searches via pinterest are driving response via your site (sales/leads).

Thanks!

John

Hey There! Have you had a chance to install Google Analytics on your site?

If so, you can see this by going to Google Analytics. On the left side of the page:

1. Click on behaivor

2. Click on site content

3. Click on all pages

It will then display a list of all of the viewed pages on your website.

I hope that helps!

John

Yes - I would remove/no-index rather than redirect. The URL's don't have any equity so it's not worth redirecting them. Thanks!

Hey! Can you provide a bit more detail and even share the URL of the site? It sounds like you launched a new site at a different URL and 301 redirected everything (page to page). You'll typically see a drop in traffic/rank for 30 days - how dramatic of a dip will vary from site to site. A few things to review:

1. 404 errors in Google Search Console and Bing Webmaster Tools

2. Going through each of the 301 redirects to make sure they work (tedious but necessary)

3. Submit sitemap from new URL

If you can provide any more details on things you've reviewed that will be helpful. I'll keep an eye on this thread.

Hey Mike,

It sounds like you've done all the right things. If you are seeing 404's for elements or pages that you don't believe have value, then you can request them be removed from the Google index via the search console. You may want to do that. You are welcome to paste them in here for me to see just in case.

It's more or less a waiting game now. The good news is that you've done all the right things.  If you have time, I would start building links or social shares (anything natrual and not fabricated) to the new site to help with SEO while the redirects fully kick in.

Thanks!

Hey Neil - I think if you went this way you would be okay. You may see a short-term drop from the redirect but the majority of the equity would be transferred. User experience is always important in Google's mind so if you follow that for the new website structure and URL structure (along with the 301's) you should be okay. I hope that helps!