Latest posts made by JonathanSmith

Best posts made by JonathanSmith

A keen advocate within the digital space, having worked in mobile, digital entertainment and online marketing/internet search.

For anybody with an entrepreneurial gene within their body the area of SEO and more specifically Keyword Research opens up huge opportunities for creative ideas, with little competition.

What other sector of the market enables you to plug into the customer's psyche, identify a need, quantify the opportunity size, research the competition and create a campaign all within 48 hours?

SEO is partly the research mechanism, and is also partly the solution, alongside the likes of Adwords, Twitter and Facebook. We now haw have a complete suite of marketing tools, both online and offline, which enable us to target a specific group, a country, a postcode or a gender.

The challenge, and the acid test that will differentiate, is identifying credible opportunities and implementing actionable and measurable plans to address those opportunities.