@insightful_media Just my opinion and experience with GMB.
I think it will help but is not fast. I always need a few months or more to ourank a gmb site if there is good competition. Most important areas imo, good reviews and a website that fits gmb. GMB usually shows pages in top 20 position (just seen but not sure 100%)
If there are other gmb with years just be carefull and work on your website to appear in page 1 or 2.
Regards
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RE: optimized GMB