To address the challenge of shutting down a separate website like Moz did, consider the following solution:
Consolidate Content: Integrate valuable content from the separate website into the main website to maintain SEO value and enhance user experience.
Redirect Strategically: Implement 301 redirects from the old website URLs to relevant pages on the main website to preserve traffic and authority.
Communicate Clearly: Inform users about the consolidation through clear messaging on both websites, ensuring they understand the changes and where to find relevant information.
Optimize Navigation: Update the main website's navigation and search functionality to accommodate new content and make it easily accessible to users.
Monitor and Adjust: Continuously monitor traffic, user behavior, and SEO performance post-merger to make necessary adjustments for optimal performance.
By following these steps, you can effectively manage the shutdown of a separate website while maintaining user engagement and SEO benefits on your main website.