One additional thought to add extra complexity, adding hierarchy is fine, but try to avoid increasing page depth while doing so.
John Mueller discussed this in a few places in the past year that page depth > URL structure.
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Latest posts made by Kenn_Gold
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RE: SEO - New URL structureposted in Technical SEO
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RE: On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tileposted in Intermediate & Advanced SEO
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
Best posts made by Kenn_Gold
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RE: On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tileposted in Intermediate & Advanced SEO
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.