I am trying to see if there is a reputable / research-backed source that can show which industries are most competitive for search engine optimization. In particularly, I'd be interested in reports / research related to the residential real estate industry, which I believe based on anecdotal experience to be extremely competitive.

I set my client up with an unfiltered view in Google Analytics. This is the one with historical data going back for years, so I don't want to do anything that will affect this view. Recently, the website moved from HTTP to HTTPS. There's a setting for the property that will allow me to change the property name to https://EXAMPLE.com and change the default URL to https://EXAMPLE.com. Questions:

1. If I change the property name and the default URL, will this somehow affect my unfiltered view in a way that I'll lose historical data or data moving forward?

2. I have heard that changing the default URL to HTTPS will help me avoid a common problem others have experienced (where they lose the referrer in Google Analytics and a bunch of their sessions go to direct / other). Is this true?

Let's say I look up the keyword "plumber" in the Keyword Research tool. I get a monthly volume of 70.8k-118k. Now, I want to know how much of that volume comes from a specific city in the United States, like Kalamazoo, Michigan. Is there a way to identify this?

My alternative is to look up the keyword "Kalamazoo plumber". This has two problems:

1. People who search for local services will frequently leave off the location, with the expectation that the search engine will provide localized organic results. So, the search volume isn't very precise.

2. That keyword has N/A volume, so the information doesn't help me anyway.

Any alternative way to get at this data? Thanks!

We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences:

The Muse...
• Lists Experience Requirements
• Uses HTML in the description with

tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization

When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com".

What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?

I love the professional passion, Verónica and Paul!

Verónica, Paul's response was more specific to my question about Google Analytics, but I appreciate you bringing up related issues with Google Search Console.

Thanks for your response. I had come across that link as well, but as you pointed out, the content is over a decade old, and, unfortunately, the link to the thread is also not working. Still on the lookout for a fresh source if one exists!