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What are some best practices for launching a Badge program? I've been researching this for a large brand... they feel they want to have these badges to promote certain blogger partners within a niche.  However, we have no way to "Rank" the bloggers... so it's an arbitrary factor, IMO. What are some of the hooks that other successful badge programs have used?  Is there a definitive post around here with suggestions? I'm really on ground zero and have been tasked to execute on this and really seem to be flying blind.  Any guidance or suggestions would be helpful!  Thanks!