Hi all,

I'm looking at how to handle backlinks on a site, and am seeking a tool into which I can manually paste backlinks - is there a good backlink audit tool that offers this functionality?

Please let me know! Thanks in advance, Luke

Hi - I am about to analyse and then re-plan the structure of a website and think it would be best to do it graphically - in the form of a chart.

Are there any tools you would recommend to visualise the structure of an existing website (perhaps something that can scan and then represent a websites) - or plan out a new/revised website?

Thanks in advance, Luke

Hi Andy - yes, just capitals and non-standard characters in the URLs (bad practice, basically, for URLs) - I don't think an example will help beyond what I've told you - hope that's OK, Luke

I see this strangely formatted image URLs on websites time and again - is this an issue - I imagine it isn't best practice but does it make any difference to SEO?

Thanks in advance, Luke

Hello all,

I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example.

Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?

I was wondering how old the 404 data from Google Search Console actually is? Does anyone know over what kind of timespan their site 404s data is compiled over?

How long do the 404s tend to take to disappear from the Google Search Console, once they are fixed?

Thanks Logan for your help with this - much appreciated. Really helpful!

Thanks again Logan.

What would Disallow: /?* do because that is what the site I am looking at has implemented. Perhaps it works both ways around?

I imagine it's easy to disallow the wrong thing or possibly not disallow the right thing. Ugh.

Thanks Logan - I was just reading: Disallow: /*? # block any URL that includes a ? (and thus a query string) - do you know why the ? comes before the * in this case?

Hello Mozzers - Just wondering what this robots.txt instruction means: Disallow: /french-wines/?*

Does it stop Googlebot crawling and indexing URLs in that "French Wines" folder - specifically the URLs that include a question mark?

Would it stop the crawling of deeper folders - e.g. /french-wines/rhone-region/ that include a question mark in their URL?

I think this has been done to block URLs containing query strings.

Thanks, Luke

Robert's advice is good - however you may want to reference this if you experience larger scale attacks in the future - http://moz.com/blog/to-catch-a-spammer-uncovering-negative-seo  PS. I have never managed to get a porn site to remove a link, so I tend to resort to disavow...

Hi - I'm just looking at the text on a redesigned homepage.

They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top).

I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO?

Are there any studies you can point me to?

Thanks for your help, Luke

I've been a PR for over a decade and never once have I used a PR newswire. I find the personal and targeted approach far better. Research your target journalist. Write a bespoke news release. Speak to the journalist. That's the best way to achieve coverage in the most influential media outlets.

Thanks for feedback EGOL and Oleg - can't see there's a problem myself, though I haven't carried out any testing - I remember Rand debated this very issue a few years back.

Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!

Thanks Angular Marketing, and Everett... very helpful feedback and much appreciated. Luke

Hello all,

I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example.

Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?