Totally agree, will keep that all in mind thanks

Hi Marcus,

Thanks for the answer. I've read the support page about Doorway pages and I think what I have is quite different, as it sounds as if these pages are designed to bring them further in to the website or duplicate content already on the website? The pages I have are just one paged landing pages that lets the user contact us on that same page (I think I may have used the wrong terminology in my question!). The landing pages aren't as word heavy as the other pages on my site either, they are more sales-centric instead of information centric.

But yeah I agree with your options because that's what I was thinking of doing to start with at least. I'm going to run some PPC campaigns with these landing pages but split test them with another layout and go from there in terms of on page conversions.

Thanks for your help!

In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches.

So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial.

So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?

Hi Matt,

Yes they all are! I'm going through the responses now and trying out the suggestions.

Hey everyone,

I rebranded my company at the end of last year from a name that was fairly unique but sounded like I cleaned headstones instead of building websites. I opted for a name that I liked, it reflected my heritage - however it also seems to be quite common.

Anyway, I registered the domain name as it was available as the previous owner's company had been wound up. It's only been in the last week or two where I've managed to have a website on that domain and I've been tracking it's progress through Moz, Google & Bing Webmaster tools. Both the webmaster tools are reporting back that my site triggers 404 errors for some specific links. However, I don't have or have never used those links before. I think the previous owner might have created the links before he went bust.

My question is in two parts. The first part is how do I find out what websites are linking to me with these broken URL's, and the second is will these 404'ing links affect my SEO?

Thanks!

Hi Matt,

Yes they all are! I'm going through the responses now and trying out the suggestions.