I've recently inherited a client that has a country specific domain for Canada (.ca) but there is also a US branch for the company at the .com address. They have a direct competitor that operates also in the U.S. and Canada that has decided to operate entirely under the .com address and re-direct all .ca traffic to their .com address. When I compare the link analysis data for both the .ca, .com, and competitors site, I'm finding there is a huge difference between the .ca site and the competitors site, but not a huge difference between the .com site and the competitors site. For example, the domain authorities are as follows: myclient.ca  (Canadian branch) - 22 myclient.com (US branch) - 46 competitor.com - 53 When I do a brand search for my client in Canada, the Canadian branch website shows up first, but the American one is second. At this point, would it be better for my client to consolidate the two branches into the .com address and focus on increasing external followed links to the .com website? Or, is there merit in continuing to create a separate inbound link strategy for the .ca site? Thanks.