@effectdigital said in Website won't rank in home country (but does in others).:
https://d.pr/i/ddx8Jt.png (Ahrefs screenshot)
Certainly seems like a possibility but would need a lot more work to prove. Basically download all backlinks for the site from all sources (SEOSpyGlass, Moz, Ahrefs, Majestic SEO etc) and then re-crawl to see which ones are live. Split them by origin country, then put metrics (Page Authority, Citation Flow, Trust Flow etc) against all the links and see what 'region' most of the 'authority' (not the link count, the sum of SEO auth) is coming from
That's what I'd do next
Yes, this is an interesting question. Indeed, it is possible that the volume and quality of links from Australia are smaller or smaller than incoming signals from other regions. This could explain why sites from Australia tend to rank lower in search engines.
To prove this, you will need to collect data on all backlinks to sites from Australia. You can do this by using various SEO tools such as SEOSpyGlass, Moz, Ahrefs and Majestic SEO. Once you've collected the data, you'll need to analyze it to determine which links are active and have the most authority.
