When selecting a domain for your European sub-brand while operating as a partner in North America, coherence and accessibility are paramount. Opt for a domain that reflects the essence of your European identity yet resonates with North American audiences. Consider incorporating elements like geographic indicators, industry-specific terms, or brand keywords to enhance visibility and relevance, like wiredale.com related to electronics or tools. Prioritize simplicity and memorability to facilitate easy recall for potential customers on both continents. Additionally, ensure the domain aligns with your brand's values and long-term objectives. Collaborate with your team to brainstorm and evaluate options meticulously, aiming for a choice that fosters unity and recognition across borders.